First Principles: Elon Musk on the Power of Thinking for Yourself
First principles
thinking, which is sometimes called reasoning from first principles, is one of
the most effective strategies you can employ for breaking down complicated
problems and generating original solutions. It also might be the single best
approach to learn how to think for yourself.
The first principles
approach has been used by many great thinkers including inventor Johannes
Gutenberg, military strategist John Boyd, and the ancient philosopher
Aristotle, but no one embodies the philosophy of first principles thinking more
effectively than entrepreneur Elon Musk.
In 2002, Musk began
his quest to send the first rocket to Mars—an idea that would eventually become
the aerospace company SpaceX.
He ran into a major
challenge right off the bat. After visiting a number of aerospace manufacturers
around the world, Musk discovered the cost of purchasing a rocket was
astronomical—up to $65 million. Given the high price, he began to rethink the
problem.
“I tend to approach
things from a physics framework,” Musk said in an interview. “Physics teaches
you to reason from first principles rather than by analogy. So I said, okay,
let’s look at the first principles. What is a rocket made of? Aerospace-grade
aluminum alloys, plus some titanium, copper, and carbon fiber. Then I asked,
what is the value of those materials on the commodity market? It turned out
that the materials cost of a rocket was around two percent of the typical
price.” [2]
Instead of buying a
finished rocket for tens of millions, Musk decided to create his own company,
purchase the raw materials for cheap, and build the rockets himself. SpaceX was
born.
Within a few years,
SpaceX had cut the price of launching a rocket by nearly 10x while still making
a profit. Musk used first principles thinking to break the situation down to
the fundamentals, bypass the high prices of the aerospace industry, and create
a more effective solution.
First principles
thinking is the act of boiling a process down to the fundamental parts that you
know are true and building up from there. Let's discuss how you can utilize
first principles thinking in your life and work.
Defining First Principles Thinking
A first principle is
a basic assumption that cannot be deduced any further. Over two thousand years
ago, Aristotle defined a first principle as “the first basis from which a thing
is known.”
First principles
thinking is a fancy way of saying “think like a scientist.” Scientists don’t
assume anything. They start with questions like, What are we absolutely sure is true?
What has been proven?
In theory, first
principles thinking requires you to dig deeper and deeper until you are left
with only the foundational truths of a situation. Rene Descartes, the French
philosopher and scientist, embraced this approach with a method now called
Cartesian Doubt in which he would “systematically doubt everything he could
possibly doubt until he was left with what he saw as purely indubitable
truths.”
In practice, you don't
have to simplify every problem down to the atomic level to get the benefits of
first principles thinking. John Boyd, the famous fighter pilot and military
strategist, created the following thought experiment which showcases how to use
first principles thinking in a practical way.
Imagine you have
three things:
- A motorboat with a skier behind it
- A military tank
- A bicycle
Now, let's break
these items down into their constituent parts:
- Motorboat: motor, the hull of a boat, and a pair of skis.
- Tank: metal treads, steel armor plates, and a gun.
- Bicycle: handlebars, wheels, gears, and a seat.
What can you create
from these individual parts? One option is to make a snowmobile by combining
the handlebars and seat from the bike, the metal treads from the tank, and the
motor and skis from the boat.
This is the process
of first principles thinking in a nutshell. It is a cycle of breaking a
situation down into the core pieces and then putting them all back together in
a more effective way. Deconstruct then reconstruct.
How First Principles Drive Innovation
The snowmobile
example also highlights another hallmark of first principles thinking, which is
the combination of ideas from seemingly unrelated fields. A tank and a bicycle
appear to have nothing in common, but pieces of a tank and a bicycle can be
combined to develop innovations like a snowmobile.
Many of the most
groundbreaking ideas in history have been a result of boiling things down to
the first principles and then substituting a more effective solution for one of
the key parts.
For instance,
Johannes Gutenberg combined the technology of a screw press—a device used for
making wine—with movable type, paper, and ink to create the printing press.
Movable type had been used for centuries, but Gutenberg was the first person to
consider the constituent parts of the process and adapt technology from an
entirely different field to make printing far more efficient. The result was a
world-changing innovation and the widespread distribution of information for
the first time in history.
Once you have a
foundation of facts, you can make a plan to improve each little piece. This process
naturally leads to exploring widely for better substitutes. It requires you to
cobble together information from different disciplines to create new ideas and
innovations. The best solution is not where everyone is already looking.
The Challenge of Reasoning From First Principles
First principles
thinking can be easy to describe, but quite difficult to practice. One of the
primary obstacles to first principles thinking is our tendency to
optimize form rather
than function.
The story of the suitcase provides a perfect example.
In ancient Rome,
soldiers used leather messenger bags and satchels to carry food while riding
across the countryside. At the same time, the Romans had many vehicles with
wheels like chariots, carriages, and wagons. And yet, for thousands of years,
nobody thought to combine the bag and the wheel. The first rolling suitcase
wasn’t invented until 1970 when Bernard Sadow was hauling his heavy luggage
through an airport and saw a worker rolling a heavy machine on a wheeled skid.
[8]
There was plenty of
innovation going on. Throughout the 1800s and 1900s, leather bags were
specialized for particular uses—backpacks for school, rucksacks for hiking,
suitcases for travel. Zippers were added to bags in 1938. Nylon backpacks were
first sold in 1967. [9]
Despite these
improvements, the form of the bag remained largely the same. Entrepreneurs were
so locked in on what a suitcase should look like that they didn't consider what
a suitcase was meant to do. Innovators spent all of their time making slight
iterations on the same theme.
What looks like
innovation is often an iteration of previous forms rather than an improvement
of the core function. While everyone else was focused on how to build a better
bag (form), Sadow considered how to store and move things more efficiently
(function). When optimizing for function instead of form, the addition of
wheels became obvious.
How to Think for Yourself
The human tendency
for imitation is a common roadblock to first principles thinking. When most
people envision the future, they project the current form forward rather
than projecting the function forward
and abandoning the form.
For instance, when
criticizing technological progress some people ask, “Where are the flying cars?”
Here's the thing: We
have flying cars. They're called airplanes. People who ask this question are so
focused on form (a flying object that looks like a car) that they overlook the
function (transportation by flight). [10]
This is what Elon
Musk is referring to when he says that people often “live life by analogy.” Be
wary of the ideas you inherit. Old conventions and previous forms are often
accepted without question and, once accepted, they set a boundary around
creativity.
This difference is
one of the key distinctions between continuous improvement and first
principles thinking. Continuous improvement tends to occur within the boundary
set by the original vision. By comparison, first principles thinking requires
you to abandon your allegiance to previous forms and put the function front and
center. What are you trying to accomplish? What is the functional outcome you
are looking to achieve?
Optimize the
function. Ignore the form. This is how you learn to think for yourself.
The Power of First Principles
Ironically, perhaps
the best way to develop cutting-edge ideas is to start by breaking things down
to the fundamentals. Even if you aren't trying to develop innovative ideas,
understanding the first principles of your field is a smart use of your time.
Without a firm grasp of the basics, there is little chance of mastering the
details that make the difference at elite levels of competition.
Every innovation,
including the most groundbreaking ones, requires a long period of iteration and
improvement. The company at the beginning of this article, SpaceX, ran many
simulations, made thousands of adjustments, and required multiple trials before
they figured out how to build an affordable and reusable rocket.
First principles
thinking does not remove the need for continuous improvement, but it does alter
the direction of improvement. Without reasoning by first principles, you spend
your time making small improvements to a bicycle rather than a snowmobile.
First principles thinking sets you on a different trajectory.
If you want to
enhance an existing process or belief, continuous improvement is a great
option. If you want to learn how to think for yourself, reasoning from first
principles is one of the best ways to do it.
FOOTNOTES
- $65 million was the price Musk was quoted for a trip from Earth to Mars. He also traveled to Russia to see if he could buy an intercontinental ballistic missile (ICBM), which could then be retrofitted for space flight. It was cheaper, but still in the $8 million to $20 million range.
- “Elon Musk's Mission to Mars,” Chris Anderson, Wired.
- “SpaceX and Daring to Think Big,” Steve Jurvetson. January 28, 2015.
- “The Metaphysics,” Aristotle, 1013a14–15
- Wikipedia article on first principles
- I originally found the snowmobile example in The OODA Loop: How to Turn Uncertainty Into Opportunity by Taylor Pearson.
- Story from “Where Good Ideas Come From,” Steven Johnson
- Story from “Reinventing the Suitcase by Adding the Wheel,” Joe Sharkey, The New York Times
- “A Brief
History of the Modern Backpack,” Elizabeth King, Time
- Hat
tip to Benedict Evans for his tweets that
inspired this example.
- Stereotypes fall into this style of thinking. “Oh, I once knew a poor person who was dumb, so all poor people must be dumb.” And so on. Anytime we judge someone by their group status rather than their individual characteristics we are reasoning about them by analogy.
Extracted from James Clear